SKILL AREA: SALES, MARKETING, CUSTOMER SERVICE & RETAIL
Copywriting Mastery
What will you learn
- Structure and write compelling sales copy, landing page, social media post, email and calls to action
- Copywriting tactics and tips including structure, persuasion, emotion, power words, clarity, and more
- How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
- Proven copywriting formulas that remove the guesswork from writing
- How to write headlines that draw people in and get them moving down the rest of the page
- How to sell products and services using effective copywriting strategies
Programme Outline
- Introduction to copywriting
- Knowing your audience
- Crafting your copy
- Writing for different media
- Advance copywriting hacks
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Accredited by
HRD Corp Human Resource Development Corporation
International Association of Accounting Professionals (IAAP), UK
PERKESO under Penjana Kerjaya & SIP Program
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